JHPR is led by
Jenifer Howard, an experienced public relations executive with extensive corporate, agency and consulting experience leading high level PR initiatives and programs for major brands, causes and events.
On the corporate side, Jenifer ran all of the public relations efforts that took MakerBot, a 3D printing company, from a small startup to being purchased for more than $600M and put 3D printing on the map. JHPR was originally hired as the agency of record and then was embedded within the company as the PR director during the expansion from 80 employees to 600+. While at MakerBot, Jenifer led PR that was the driving marketing force for the company, securing thousands of media stories, including cover stories with
WIRED, Entrepreneur, the Wall Street Journal, The Atlantic, TechCrunch, Engadget and many more. She oversaw PR efforts around several CES events (Consumer Electronics Shows), garnering numerous awards for the company and its products and hosted press conferences to launch new products. She also directed the public relations for littleBits Electronics where she led the charge on promoting the company as it embarked on a $30M capital round and launched a retail presence in New York City as well as launching its first new major consumer product.
Jenifer and JHPR have also worked with major brands such as: Bristol-Myers/Squibb, Pfizer, Nestle, Dreyer's & Edy's Grand Ice Cream, General Mills, Kraft, Quaker Oats, Miller Brewing Company and Clairol. Jenifer insured an ice cream taster's tastebuds for $1M and launched some of the fastest growing ice cream brands, including Starbucks Ice Cream and Dibs as well as spearheading the major national consumer product promotions of Assistant Ice Cream Taster Contests and Fantasy Flavor Contests.
On the healthcare front, Jenifer oversaw the press announcements surrounding stories such as aspirin reducing the risk of heart attacks, hearing devices that changed children's lives, Cheerios reducing cholesterol, 3D printed robotic arms and hands, and was involved in the exciting news of using CAR T-cell gene therapy to treat cancer.
Music has also played a major focus in JHPR's work, including concert promotions for programs with the artists Rob Mathes, Sting, Vanessa Williams, Hunter Hayes, Smokey Robinson, Mavis Staples, Frankie Valli, Natalie Cole and others. She also has extensive experience working with authors and promoting book events, which included such literary luminaries as Stephen King, Maya Angelou, Toni Morrison, Henry Kissinger, Madeleine Albright, Caroline Kennedy, Barbara Bush, Jodi Picoult, Eric Carle, R.L. Stine, Jan Brett and many others.
JHPR is also well-known for its work with nonprofits, helping elevate awareness, media coverage and generate donations. JHPR has had a ten+ year relationship working with with the Alliance for Cancer Gene Therapy, Swim Across America, Dana’s Angels Research Trust, Through the Eyes of Children and is a co-founder of RAMP, an organization that works to alleviate poverty and hunger in Appalachia. After the 2016 election, JHPR was retained by VoteRunLead, which teaches women how to run for office. With VoteRunLead, JHPR led PR efforts that took the organization from minimal media coverage to hundreds of stories and major national coverage. JHPR has also worked with local nonprofits in the Connecticut/New York area such as Abilis, Food Rescue US, Greenwich Historical Society, the Greenwich Library, Arthur's Acres Animal Sanctuary, Swim Across America Fairfield County and the Connecticut Epilepsy Foundation.
On the B2B side, JHPR also works with Bantam Tools.
JHPR forges strategic partnerships with other marketing consultants, branding companies, social media experts and crowd-funding marketing firms. Jenifer was a speaker at the
2015 Arthur W. Page Society Annual Meeting on "How CCOs Manage Global Expansion.” She is on the Board of the non-profits Through the Eyes of Children and RAMP.
